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Saturday, April 6, 2013

Color Theory


Plutchniks Color  Theory 




Robert Plutchnik was a psychologist who developed an emotion theory during the 1960s to the 19802. There he assumes that we have eight basic emotions. These have according to him developed through evolution. All other emotions derive from these 8 emotions, as one can see on this picture




According to this infliential theory, emotions are classified. What he considers primary emotions are anger, fear, sadness, disgust, surprise, anticipation, trust and joy. Plutchik that these 'basic' emotions are biologically primitive, but have evolved as time goes by. This circular model describes the relationships between these emotional concepts. The idea is similar to the ones on a color wheel. The cones vertical dimension is representative of the the intensity of the emotion, emotions get more intense as they move from the outside to the center of the wheel. For example, boredom can intensify to loathing as you move outside the circle. The eight parts are designed to indicate that there are eight primary emotions. Each section has an emotion that is opposing to it, for example the opposite of sadness is happiness. Putchniks theory is one of the most influential classification approaches for general emotional responses. 

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